This is a bit of a rant and a moderated comment combined, but you’ll get the idea:

Mr Goldstuck proclaims Blogging as a fad is over; serious blogging arrives.

He basis this assumption around the emergence of two aggregator and tracking type sites last year, along with a bunch of thinly strung together blogging platforms developed by media houses with very little technical expertise, all coated in a healthy dose of banner ads.

To further state his claims he then crunches together a few numbers in a chart, et voila, blogging has matured.

Um, ja. A time for serious blogging indeed. No space for Vernon Koekemoer jokes in this here blogosphere… 😛

In a little over two weeks vernonkoekemoer.co.za has soared to number 4 overall on the amatomu blog rankings. That says a hell of a lot about the performance and seriousness of the SA blogosphere. Or lack thereof. I’m privy to the number of visits taking place on this new site, and it is nowhere near what I thought it would need to be to achieve that top ranking. In a real blogosphere, the fight to the head of the long tail is tough but rewarding.

Screw hiding figures. Let me give it to you straight:
If you want to top amatomu you need around 2000 unique visitors a day with about 10000 pageviews. Probably more as time goes on.

Blogging in South Africa is nowhere near the maturity or professionalism that is present overseas. Some solid examples that absolutely blow away everything we offer blog-wise from South Africa: BoingBoing.net, Lifehacker.com, Gizmodo.com, Make: Blog, Pitchfork. In contrast we have, well, Cherryflava and Thought Leader, that maybe cut close to that rank. Attention is finite, which means we are competing against the best in the world. Lets not pretend we’re not. When top ranked SA sites such as MyDigitalLife, Tectonic, and even ThoughtLeader itself hardly gain traction locally on the interwebs, you can’t exactly claim the “serious blogs have arrived”.

In an age when blogs can be thrown together in fifteen minutes or less, and visits rise and fall on the viral whims of an audience, I’d take a pinch of salt before looking at Mr Goldstuck’s numbers with any sort of conviction.

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