These two blue tits above give us a great reminder of what you get yourself into when you start looking for a social media specialist. Everyone’s on the bandwagon, so you’re better off approaching the straight-talking technical rockstar, someone with a proven skill, experience, ability and great in-depth knowledge of computing, the internet and all things web 2.0, instead of getting a marketer-turned-so-called-“internet guru” to waste your money for you.