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Arcade Fire Reinvents Digital Content with The Suburbs

With any purchase of Arcade Fire’s new album “The Suburbs” from arcadefire.com, you also now get a digital version of the album (.m4a files) with visuals related to each song, lyrics & contextual hyperlinks.

See this video for what I’m talking about:

Arcade Fire The Suburbs Synchronized Artwork Version from ian rogers on Vimeo.

Pretty cool, huh? Why more bands don’t do this I’ll never know. Then again, it is typical for Arcade Fire to lead the pack.

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