High five for Neotel. Cos the whole “international first double winner” thing is, well, bullshit.

High five for Neotel. Cos the whole “international first double winner” thing is, well, bullshit.
It’s the first 5-day working week in South Africa the People’s Republic of Jacob Zuma for a long time, so to help split up the week, here are a handful of time wasters I’ve been collecting over the past weeks:
Here’s Jared Spool’s story in which he tells how a single change to a site’s shopping cart checkout process from a forced registration to an optional registration increased the site’s annual revenues by $300 Million!
As one of the “test customers” says in the article. “I’m not here to be in a relationship. I just want to buy something.”
Yes, sometimes you simply do not need the 6 step registration, newsletter and community feel. Avoid the hype and get the job done.
I think a lot of South African sites can learn something from that statement. (Nice work, springleap!)