High five for Neotel. Cos the whole “international first double winner” thing is, well, bullshit.
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High five for Neotel. Cos the whole “international first double winner” thing is, well, bullshit.
It’s the first 5-day working week in South Africa the People’s Republic of Jacob Zuma for a long time, so to help split up the week, here are a handful of time wasters I’ve been collecting over the past weeks:
Here’s Jared Spool’s story in which he tells how a single change to a site’s shopping cart checkout process from a forced registration to an optional registration increased the site’s annual revenues by $300 Million!
As one of the “test customers” says in the article. “I’m not here to be in a relationship. I just want to buy something.”
Yes, sometimes you simply do not need the 6 step registration, newsletter and community feel. Avoid the hype and get the job done.
I think a lot of South African sites can learn something from that statement. (Nice work, springleap!)