Here’s Jared Spool’s story in which he tells how a single change to a site’s shopping cart checkout process from a forced registration to an optional registration increased the site’s annual revenues by $300 Million!
As one of the “test customers” says in the article. “I’m not here to be in a relationship. I just want to buy something.”
Yes, sometimes you simply do not need the 6 step registration, newsletter and community feel. Avoid the hype and get the job done.
- Are You Guilty of Crimes Against Usability? Let the Jury Decide (searchengineguide.com)
- Is your website like a leaky bucket? (andybudd.com)