The $300 Million Button – How Small Design Details Make Big Differences

A row of shopping carts.
Image via Wikipedia

Here’s Jared Spool’s story in which he tells how a single change to a site’s shopping cart checkout process from a forced registration to an optional registration increased the site’s annual revenues by $300 Million!

As one of the “test customers” says in the article. “I’m not here to be in a relationship. I just want to buy something.”

Yes, sometimes you simply do not need the 6 step registration, newsletter and community feel. Avoid the hype and get the job done.

I think a lot of South African sites can learn something from that statement. (Nice work, springleap!)

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3 Comments

  1. Thanks Rory. I’m actually trying to bring a bit more of a tech focus back to this blog. This post, and others to follow, will be part of an attempt to choose content niche’s.

  2. Can I simply say what a relief to uncover a person that genuinely knows
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