- Image via Wikipedia
Here’s Jared Spool’s story in which he tells how a single change to a site’s shopping cart checkout process from a forced registration to an optional registration increased the site’s annual revenues by $300 Million!
As one of the “test customers” says in the article. “I’m not here to be in a relationship. I just want to buy something.”
Yes, sometimes you simply do not need the 6 step registration, newsletter and community feel. Avoid the hype and get the job done.
I think a lot of South African sites can learn something from that statement. (Nice work, springleap!)
Related articles:
- Are You Guilty of Crimes Against Usability? Let the Jury Decide (searchengineguide.com)
- Is your website like a leaky bucket? (andybudd.com)
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3 replies on “The $300 Million Button – How Small Design Details Make Big Differences”
Good post.
Thanks Rory. I’m actually trying to bring a bit more of a tech focus back to this blog. This post, and others to follow, will be part of an attempt to choose content niche’s.
Can I simply say what a relief to uncover a person that genuinely knows
what they’re discussing on the web. You definitely know how to
bring a problem to light and make it important. More aand more
people should look at this and understand this side
of the story. I was surprised you are not more popular since you definitely have the gift.