It’s the next evolutionary step in the female of the species slowly dominating our world. Then again, as a supposedly superior bunch, you’d think women would realise men actually need little extra incentive to buy and drink beer.
[Via: http://www.thedieline.com/blog/2010/03/lingerie-beer-cans.html]
AAA School of Advertising (the name must be a legacy yellow-pages hack) and Springleap just sent me details of a competition for aspiring designers and marketers at high schools across the country. Design a T-Shirt, market it to get votes, most votes wins. The prize: a 3 year bursary to learn everything the AAA School of Ads can teach you, which is hopefully a hell of a lot. That’s a damn good prize, kids.
I’ll let the, uhm, video, explain a bit more. You may want to turn your speakers down a bit – clearly the caffeine has been flowing thick and fast at Springleap HQ… 🙂
More details can be found here: Teen T-shirt competition.
So once you’ve got a design, then what? Here’s a few ideas once voting starts:
I think you get the idea.
Oh, and there’s something there about Drug Education too. Yes, teenagers, you should always know the difference, between kat, tik, and cocaine. 😉
Here’s Jared Spool’s story in which he tells how a single change to a site’s shopping cart checkout process from a forced registration to an optional registration increased the site’s annual revenues by $300 Million!
As one of the “test customers” says in the article. “I’m not here to be in a relationship. I just want to buy something.”
Yes, sometimes you simply do not need the 6 step registration, newsletter and community feel. Avoid the hype and get the job done.
I think a lot of South African sites can learn something from that statement. (Nice work, springleap!)
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